Brand Resources
Table of Contents
1. Trustlines Network
- 1.1 Grapefruit
- 1.2 Gradient
- 1.3 Grayscales
2. Trustlines Foundation
- 2.1 Blue
- 2.2 Gradient
- 2.3 Grayscales
2. Trustlines Protocol
- 2.1 Blue
- 2.2 Gradient
- 2.3 Grayscales
Trustlines Network
Grapefruit
Primary palette - Grapefruit tones
Our primary palette is composed of grapefruit tones, and it should represent at least 80% of all brand communications (e.g. blogposts and website should be 80% grapefruit tones).
Gradient
Treat gradients carefully. When applying them, use linear mode at 45 degrees and make sure grapefruit tones are significantly dominant, as in these examples.
See the Brand Guidelines for more details on how to build up consistent gradients.
Grayscales
Use the gray tones here specified, as they do a great job at complementing our primary and secondary palettes. Avoid full black at all cost – it is too invasive for our color palette.
Select one of the following monochromatic versions of the logo in scenarios where full color is not feasible.
To guarantee enough contrast between the logo and its background, use exclusively the combinations specified in the Brand Guidelines and refrain from creating any new ones.
These tones respond to the grayscale palette detailed in the Brand Guidelines, and these values should never be altered.
Black
White
Gray - Dark
Gray - Light
Trustlines Foundation
The differentiation between the Trustlines Network and the Trustlines Foundation is achived throughout our taglines (Network & Foundation), but most importantly throughout our colors.
Apart from this distinction, follow all considerations described in Sections 1-5 of the Brand Guidelines, without any exceptions.
Blue
Primary palette - sky blue tones
For the Trustlines Foundation, we invert the color palette from the Trustlines Network. The deal is simple: sky blue tones become our primary palette, while grapefruit tones become our secondary palette.
By doing so, we help create clear distinctions between the Network and the Foundation, while integrating them as part of one united system.
Gradient
To create gradients for the Trustlines Foundation, simply substitute the grapefruit hexadecimal codes with those from the sky blue palette.
See the Brand Guidelines for more details on how to build up consistent gradients.
Grayscales
Black
White
Gray - Dark
Gray - Light
Trustlines Protocol
Blue
Gradient
Treat gradients carefully. When applying them, use linear mode at 45 degrees and make sure grapefruit tones are significantly dominant, as in these examples.
See the Brand Guidelines for more details on how to build up consistent gradients.
Grayscales
Use the gray tones here specified, as they do a great job at complementing our primary and secondary palettes. Avoid full black at all cost – it is too invasive for our color palette.
Select one of the following monochromatic versions of the logo in scenarios where full color is not feasible.
To guarantee enough contrast between the logo and its background, use exclusively the combinations specified in the Brand Guidelines and refrain from creating any new ones.
These tones respond to the grayscale palette detailed in the Brand Guidelines, and these values should never be altered.
