Brand Guidelines

Version 1.1

Last updated: September 2019

Download as PDF: TL-Brand-Guidelines-V1.1.pdf

Table of Contents

1. Brand Persona

2. Logo Development

3. Chromatic System

4. Typography

5. Identity Elements

6. Trustlines Foundation


1. Brand Persona

1.1 Tone of voice

2. Logo Development

2.2 Clear space

2.3 Variations

2.4 Minimal sizes

3. Chromatic System

3.1 Color palette

3.2 Gradients

3.4 Grayscales

4. Typography

4.1 Typeface

5. Identity Elements

5.1 Brand system

5.2 Composition

6. Trustlines Foundation

6.1 Logo adaptations

6.2 Color swap

6.3 Gradients