Brand Guidelines

Version 2.0

Last updated: July 2020

Download PDF: TL-Brand-Guidelines-V2.pdf

Table of Contents

1. Brand Tonality

2. Logos

3. Color System

4. Typography

5. Identity Elements

6. Trustlines Foundation


1. Brand Tonality

2. Logos

2.1 Variations and Minimum Size

2.2 Exclusion zone

3. Color System

3.1 Primary Colors

3.2 Secondary Colors

3.3 Specifications

3.4 Complementary Gradient

3.5 Colors in UI

3.6 Colors in Dark UI

3.7 Print Colors

4. Typography

4.1 Typeface

4.2 Weights

4.3 Style Guides for UI

5. Identity Elements

5.1 Identity Elements

5.2 Icons

6. Trustlines Foundation

6.1 Logo Adaptation

6.2 Brand Tonality

6.3 Primary Colors

6.4 Complementary Gradient

6.5 Colors in UI

6.6 Blog Post Images

6.7 Social Platforms Presence